| Absolute link |
: |
Link that shows the full URL of the page being linked |
| Adsense | : |
Google's contextual ad network |
| Adwords | : |
Google's cost per click ad system |
| Algorithm | : |
A permanent server redirect - a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues. |
| Analytics | : |
A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program. |
| Anchor text | : |
The word on which the user clicks to move to another page |
| Alt tags | : |
Alternate text associated with a web page graphic |
| Back link | : |
A link from one website to another |
| B2B | : |
Business to Business |
| B2C | : |
Business to Consumer |
| Black hat SEO | : |
Practicing optimization techniques that are not prescribed by search engines |
| Blog | : |
A periodically updated online journal |
| Bookmark | : |
The process of saving your favorite URL in your web browser |
| Bounce Rate | : |
The percentage of users who enter a site and then leave it without viewing any other pages |
| Broken Link | : |
A link which is no more functional |
| Blogroll | : |
list of links on a blog linking to other blogs |
| Branded Keywords | : |
Keywords or keyword phrases associated with a brand |
| Browser | : |
Client used to view the world wide web |
| Cache | : |
Memory in which frequently used data will be stored for rapid access |
| Client | : |
A person or program that requests information |
| Cloaking | : |
Serving a specific page to search engines and a different page to visitors |
| Clustering | : | Grouping of a number of identical things |
| Code Swapping | : |
Changing the content after high rankings is achieved |
| Content | : |
The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content |
| Cookie | : | A text file that certain sites attach to browser's hard drive. |
| CPA | : | Cost per Acquisition |
| CPC | : | Cost per click |
| CPM | : | Cost Per Thousand impressions- A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M - from the Roman numeral for one thousand |
| Cross link | : |
A group of sites linking each other |
| DDL | : | Data definition language |
| Dead Link | : | A link that does not lead to another page |
| De listing | : | Removal of a site from search engine |
| Deep link | : | A link pointing to an internal page within the same website |
| DHTML | : | Dynamic hyper text markup language |
| Directory | : | Collection of websites |
| DNS | : | DNS |
| Domain | : | Location organization of web |
| Doorway Pages | : |
Pages setup specifically for search engines. Once the visitor reaches the page, they are then redirected to another website |