Seo Copywriting is a textual composition that requires skillful manipulation of a page's wording to bring it among the top result of a user's search list, producing readable and persuasive content.

The text appearing at specific locations like the title tag and the Meta Tag gets special attention during search engine optimization, because search engines compare these information with other pages to find out relevance. However, SEO copywriters also work hard to get a unique content for the page, distinguishing it from similar pages competing in the search results. Other factor required during search engine optimization is Keyword Density, placing keywords and providing links to and from the page from other pages.

SEO copywriting is one of the most important jobs of a copywriter. However, there are copywriters who provide their services solely for SEO, agencies and firms that specialize in SEO and copywriting agencies that offer SEO copywriting. Though the important goal of SEO copywriting is to cause the web page to rank highly in a search, most experts argue that it is of secondary priority. The foremost goal is to produce effective text for a well-written web page. Inspite of the page rank being high and it doesn't have useful information, it will become a costly resource making potential buyers to turn away from the site rather than generating sales.

SEO copywriters more often work with "optimizers" who are experts in the technical aspects of SEO. They will not only rewrite text but also alter and redesign the page to make it the most favored among search engines. Though it is not a clear process, attempting to keep the web page competitive and defending against the composition strategies is most important. In spite of the works of optimizing technicians, SEO copywriting requires fair and repeated experimentation to assess the page.

A recent research shows that almost 85% of the total factors that determine the ranking of a web page in a search engine were based on things that happen off the page itself. Though keywords are most important, search engine algorithms have been given importance nowadays. Google treats the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance.

Overall, a clear and effective search engine friendly content can make a difference to your website rankings.