Technically termed as title elements, title tags exemplify the title of a document and are required for all HTML/XHTML documents.

What is a Meta tag?

It is the main text that illustrates an online document. Important part of the HTML code of your web page, Meta tags are read by the search engines however; they are not displayed as a part of your web page design. Appearing in three key places, it is one of the most imperative on-page SEO elements. They appear in browser, search result pages and on external websites. It is significantly meant to be a precise and succinct description of a page's content. Creating value in three definite spots, it is quite decisive to both user experience and search engine optimization.

Meta tag-best practices:
For best practices it should be less than 70 characters, as this is the perimeter Google displays in search results. An explanatory, keyword-laden title tag is important because this will help in increasing rankings in search engines. Implementation of this means will make way for terrific low-energy, high-impact SEO tasks.

The suggestions mentioned below cover the vital components of optimizing title tags for search engine and usability objects:

• Stick on to the length i.e., the 70 characters Google displays in search results
• Mull over on readability and emotional impact
• Placing keywords

Placing keywords to the front of the title tag is of great use i.e. search engines will show up in the search results when a garner has executed a query with those terms; this in turn helps greater visibility and an elevated click-through rate.