One of the basic steps in search engine optimization is keyword research. Competitive and unique keywords relating to your domain are found and this research is done to maximize the impact of search engines. When the site ranks well, more and more people visit the site, leading to an increase in conversions hence generating revenue.

Keyword research is one of the most important techniques used in search engine optimization. As aforementioned competitive and unique keywords related to your domain are categorized initially along with the actual search terms people enter, while searching for some information. The right set of keywords will help your customers easily find you in turn boosting your business and giving a scale up to rankings. By targeting the correct keywords, the dollars which you invest and the time which you spend in getting your site to rank will be more useful. Unless you target the correct keywords, you can't be competitive.

Branding Keywords
Each company leader or manager have their own idea of how they need their brand to be portrayed online. The detective work of solving out market’s keyword demand will not only help knowing the exact terms and phrases to target but will also help in learning more about your customers as a whole.

Keyword research resources
The knowledge about keyword demand and keyword referrals can be attained from Google’s adword keyword tool. Providing estimated search volume, it also predicts the cost of running paid campaigns.

The accurate identification and careful selection of keywords and key phrases can literally make or break any web site or online business.